How many retailers offer prime memberships?


Quick Answer

Amazon is the only retailer that may refer to its memberships as "prime memberships" in the United States. Prime is a registered trademark of Amazon that covers loyalty programs, retail discount clubs and expedited shipping services. Other retailers using this terminology are subject to litigation for trademark infringement,

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Full Answer

Amazon's trademark approval date for Prime is April 24, 2007. Its trademark type is a standard character mark, which means that the trademark covers the word itself. It is not dependent on a font, logo or other distinguishing mark; another retailer would infringe simply by referring to its loyalty or club memberships as prime memberships.

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