As of 2015, there are 34 Fiesta Mart locations in the Greater Houston area. Fiesta Mart is also located across Texas, with approximately 60 stores in the Houston, Austin, and DFW areas.
Fiesta Mart is a supermarket chain that first opened in Houston, Texas, in 1972. Originally, Fiesta Mart was intended to cater to Hispanic populations by offering a large selection of ingredients that may not be available at other grocery stores. Many locations also feature food items geared towards other ethnic groups, especially as the demographics of the areas have changed. Fiesta Mart's main competitors are larger chains, such as Wal-Mart and Target, that offer groceries and some specialty food items as well.