Lidl publishes an ad featuring the chain's weekly specials on its website. The site also posts online leaflets featuring deals that are specific to each store. The weekly specials and leaflets run from Thursday through Wednesday of the following week.
Print leaflets can be found in the stores.
Lidl is a discount supermarket chain operating 10,000 stores throughout Europe. The weekly specials page and online leaflet feature weekly sale prices on common items, as well as highlighting seasonal and limited offer items. The content of the ad varies by country. The website's Bread, Rolls & Pastries section lists the products currently available in the store's bakery.