EBay sells reusable pods for use with older model Keurig coffee makers. Keurig discontinued its ?My K-Cup? reusable pod with the release of its second-generation coffee makers; new technology introduced a digital scanner, which rendered reusable and third-party pods unusable.
Keurig suffered below-than-average sales following the release of second-generation coffee makers and an online backlash regarding its new technology. Keurig announced that the ?My K-Cup? reusable pods will be brought back in late 2015 due to customer demand, according to Keurig CEO Brian Kelley. Customers found various ways to circumvent the digital scanner, such as tape and the Freedom Clip from the Rogers Family Company.