Juicy Fruit gum, as of 2015, is mainly made up of, sugar, gum base, wheat glucose syrup, sweeteners and isoamyl acetate. Juicy Fruit was first introduced by the Wrigley family in 1893 and is the oldest brand to date in the company's portfolio.
The original flavor is a unique fruity taste, the exact recipe of which has been kept a secret. The key ingredient of the taste is believed to be the isoamyl acetate. One serving comprises two pieces of gum, and each serving contains five calories and 1 percent of the recommended daily intake of carbohydrates. The recipe has been modified over the years to incorporate breakthroughs in technology and to address health needs. The brand still offers the original flavor as well as sugar-free options and other flavored product lines, such as a product partnered with Starburst flavoring.