Users register a MyPanera card online by providing first and last name, email address, phone number, MyPanera card number and registration code, which are printed on the back of the card. It is necessary to create a password during the registration process. The birthday field on the form is optional.
The MyPanera program is free to join and offers users rewards for visiting Panera stores, as of 2015. Registering a MyPanera card allows the user to log in to a personal account on the Panera website. Customers may pick up a card at a Panera store to register online or request to receive a MyPanera card during the online registration process.