Q:

What are the most important factors to remember when coming up with store name ideas?

A:

Quick Answer

When naming a business, it’s important to keep the name short and simple, be original, consider all the business has to offer, and be sure to brainstorm. Creating a distinct, memorable name is one of the most important parts of starting a business.

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Full Answer

Choosing a concise name is one of the most important factors in naming a store. It makes the store more memorable and easily recognizable, and short names fit easily on a sign or website. Consider different combinations of words that imply what the business offers. Also consider making up or slightly altering existing words. Immediately recognizable brand names, such as Google and eBay, are completely fabricated, but their uniqueness makes them stand out.

It’s also vital to be original when naming a store. A business’s name needs to stand out from competitors in order for consumers to remember it. Examine other businesses offering similar products, and think about how to stand apart from them. For example, many electronic stores feature the word “technology” in their names, so an upstart business should avoid that word in order to differentiate itself. Think about the products, services, atmosphere and overall mission of the store, and try to create a name that encompasses these qualities.

Brainstorming is an important part of the naming process. Think about all the words that come to mind when describing the store, no matter how unrelated they may seem, and try combining them in different ways.

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