What Is the History of Royal Crown Cola?

What Is the History of Royal Crown Cola?

Royal Crown Cola was conceived by Claud A. Hatcher, a pharmacist from Columbus, Georgia. Hatcher created the soda brand to sell at his family-owned grocery store, and "Chero-Cola" became the first product under this new brand. Sales steadily grew, and in 1912 Hatcher formed Chero-Cola Co. After the company developed a line of successful fruit-flavored drinks under the Nehi brand, Hatcher changed the company name to Nehi Corporation.

In 1933, H.R. Mott took control over Nehi Corporation and set about reformulating its classic Chero-Cola. Mott aimed to make the drink more refreshing for consumers, and the company released its updated version as Royal Crown Cola after six months of effort. The success of the new cola led to another company name change, and the company officially became the Royal Crown Cola Co. Fans of Royal Crown Cola gave it the nickname "RC," which became so popular that the company changed the soda's branding to RC Cola.

In 1940, RC Cola was sold in 47 U.S. states, and the company aggressively marketed the soda brand during the next decade. Celebrities such as Bob Hope, Joan Crawford and Bing Crosby endorsed RC Cola in billboard advertisements. Magazines such as Good Housekeeping also featured RC Cola advertisements. The Dr. Pepper Snapple Group owns and markets the RC Cola brand as of 2015.