The Hershey's Kisses slogan is "Every Day Deserves a Kiss" as of January 2015. The Hershey's Kisses brand has been around since 1907. The brand offers several varieties of Kisses that are always available as well as limited editions every year.
Hershey's Kisses were the first addition to the Hershey's brand after the Hershey's chocolate bar was introduced. Every Kiss was originally hand-wrapped before the introduction of the machine-wrapping process in 1921. It is thought that the candies got the name Hershey's Kisses due to a noise that the machine made during the packaging procedure. In 1924, the flag atop the Kiss was trademarked.