Why Are There Gold Flakes in Goldschlager?

While there is no definitive explanation as to why Goldschlager contain thin, 24-karat gold flakes, the inclusion of gold may be in reference to an old occupation. Goldschlager is a German word that literally means "gold beater" and it refers to actual gold beaters who hammer gold into extremely thin sheets. This sheets of gold are then applied on manuscripts illuminations and sculptures to give them a light-reflecting surface.

Goldschlager is a brand of cinnamon-based liqueur that has a alcohol by volume average of 40 percent and is drank either as a shooter or as a cocktail ingredient. The liqueur is noted for its sweet and syrupy taste with a spicy finish. Among the popular cocktails that has Goldschlager include Rich Dead Nazi, Glitterbomb and Squires Special.

Goldschlager was originally produced in Switzerland in the 1990s, but production transferred to Italy for a brief time when Diageo acquired the brand. The production of Goldschlager returned to Switzerland in 2008 when the Global Brands company acquired the brand from Diageo.

On average, each 1-liter bottle of Goldschlager contains around 13 milligrams of 24-karat gold flakes. Apart from the real gold flakes, Goldschlager is also known for its unique bell-shaped bottle. The brand competes with other high alcohol, cinnamon-based liqueurs brands in the market, such as Fireball Cinnamon Whisky and Red Stag Spiced.