Some games and competitions McDonald's offers include Minion Mania, McDonald's Monopoly and the McCafe Your Day Contest. Although the restaurant chain offers many McDonald's games and competitions only once, McDonald's Monopoly is an annual event.
During the summer of 2015, McDonald's launched a contest called Minion Mania to coincide with the release of the Universal Pictures animated film, "Minions." To play this game, customers purchased certain food items that came with game pieces, then peeled them off of the packaging to reveal individual online codes printed on the back. Entering their codes on the McDonald's website entered customers in a drawing for a chance to win $250,000 at a later date. Some Minion Mania game pieces were instant winners, and these prizes included a ticket to see "Minions" in the theater, a trip to the Universal Resort in Orlando, Florida, and a trip to Universal Studios Hollywood.
Playing McDonald's Monopoly is similar to playing Minion Mania except that the game pieces are in the style of the Hasbro board game, Monopoly. As in the board game, the McDonald's game encourages customers to try to collect each piece of the different property sets, distinguished by their colors, for a chance to win prizes. Also during McDonald's Monopoly, as in Minion Mania, certain food items come with game pieces that are instant winners, the majority of which are, in this case, food prizes. McDonald's started this competition in 1987.