What Are Some Frito-Lay Contests in Canada?


Quick Answer

In 2013, the Canadian division of Lay's Potato Chips created the "Lay's Do Us A Flavour" contest to generate ideas from consumers for a new chip flavor. The contest was repeated annually, and within two years the company received over two million contest entries from Canadians.

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Full Answer

Lay's narrows contest entries to four and each inventor of those four flavors receives $5,000. Those four are produced and sold to the Canadian retail market; consumers can then vote online for their favorite. As of 2015, the contestant whose flavor is voted the winner receives $50,000 and 1 percent of future sales of his flavor potato chip. The 2013 winning flavor was Maple Moose, and in 2014 the winner was Jalepeno Mac N' Cheese.

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