Freshmart publishes online grocery flyers on SaleWhale.ca and SmartCanucks.ca. Freshmart is property of Loblaw Companies Limited, which operates supermarket chains in Ontario, Quebec, New Brunswick, Newfoundland and Labrador, as well as Nova Scotia.
Freshmart stores are usually smaller than the other chains operated by Loblaw Companies Limited. They are located mostly in rural areas in a number of Canadian provinces. Products sold at Freshmart include baked goods, dairy products, frozen foods, general grocery items, general merchandise, produce, seafood, snacks, and fresh meat and poultry. The stores also feature a gardening center.
The only Freshmart store in a big city is located in Toronto, as of 2015.