One dry rub recipe for chicken is Dry Rub Fo Yo Chicken from the Food Network, which contains a variety of spices from garlic and onion powder to thyme, sage and paprika. Some other good recipes are the Mexican Mole Rub, Moroccan Rub and Juniper Rub featured on Cooking Light.
To make the Fo Yo rub, combine 2 tablespoons of salt, 1 tablespoon of garlic powder, 1 tablespoon of onion powder and 1 teaspoon of black pepper in a bowl. Stir in 1 teaspoon of ground thyme, 1 teaspoon of rubber sage and 1 teaspoon of paprika. Rub the mixture on chicken or store it in an airtight container.
Try an exotic rub by dissolving 2 teaspoons of instant espresso powder in 1 tablespoon of water and then stirring in 1 teaspoon of olive oil, 1/4 teaspoon of salt, 1 teaspoon of unsweetened cocoa, 2 teaspoons of smoked paprika and 1 teaspoon of ground cumin. Use the rub immediately on chicken.
Make Moroccan Rub by stirring together 1 teaspoon of Hungarian sweet paprika, 1/2 teaspoon of ground cumin, 1/2 teaspoon of ground cinnamon, 1/4 teaspoon of ground ginger and 1/4 teaspoon of red pepper. Season the rub with 1/4 teaspoon of salt and 1/4 teaspoon of freshly ground black pepper. Store the rub in an airtight container.