The soft drink 7UP comes in five different versions, as of 2015: regular 7UP, 7UP 10, Diet 7UP, Cherry 7UP and Diet Cherry 7UP. The company introduced additional flavors over the years, although most are no longer available. Discontinued versions of 7UP include Tropical 7UP, a pineapple-mango version of the drink produced for a limited time in 2014 and 2015, and 7UP Retro, a 2011 concoction that used regular sugar instead of high-fructose sweetener.
The soft drink comes in other variations in other countries. International variations include 7UP Free, sold in the United Kingdom, Finland, Argentina and Norway; 7UP Lime, a less-carbonated and milder version of the drink sold in Argentina; and 7UP Light, a diet iteration sold throughout international markets by Pepsico. Discontinued international flavors include Orange 7UP and Raspberry 7UP, both sold in Norway in the 1990s.
The Howdy Corporation founder C.L. Grigg created 7UP in 1929, two weeks prior to the infamous stock market crash of 1929. His creation of 7UP lemon-lime soda came on the heels of his success with the company’s Howdy orange drink. Originally named Bib-Label lithiated lemon-lime soda, the inaugural version of the drink contained the mood-stabilizing drug lithium citrate and was a patented medicine product.