Pepsi Kona and Pepsi A.M. failed because consumers didn't want to drink fizzy beverages at breakfast, according to CNN. Both versions of Pepsi failed after just a few months on the market.Continue Reading
Mental Floss states the that soda company rolled out Pepsi A.M. in 1989 because consumers were drinking less coffee. Despite containing 28 percent more caffeine than its regular product, Pepsi was unable to convince consumers that a morning can of cola was a good idea.
Pepsi Kona was released in 1996, only this time, the idea was to flavor the drink like coffee. This beverage also failed, as it never made it out of the test marketing stage. Again, consumers were not willing to replace warm, morning drinks with cold colas.
Boston University's Daily Free Press reveals other Pepsi products failed while trying to capture niche markets. Crystal Pepsi, Pepsi Blue and Pepsi Ice Cucumber are other flavors that failed to win over consumers. While the company always tries to roll out new products to varying degrees of success, one strength of the brand has been contractual agreements with college and university campuses. As of 2009, Pepsi had more than 750 exclusive contracts with colleges. These contracts stipulate that the only sodas that can be served by cafeterias or in vending machines are those bottled by Pepsi.Learn more about Soft Drinks
One interesting fact comparing Pepsi and Coke is that the Coca-Cola brand is worth more money than Budweiser, Pepsi, Starbucks and Red Bull combined. According to the Business Insider, Coca Cola was worth an estimated $74 billion as of 2011, and Budweiser, Pepsi, Starbucks and Red Bull were worth a combined total of approximately $50 billion.Full Answer >
According to Business Insider, Crystal Pepsi was discontinued in 1993. Pepsico Incorporated marketed the clear and caffeine-free drink to the American, Canadian and Australian markets between 1992 and 1993.Full Answer >
Coke is not healthier than Pepsi because both sodas contain very similar ingredients. The major difference between the two is the amount of sweetness. From a health perspective, both beverages are full of calories and sugar, making regular consumption a cause of health issues and weight gain.Full Answer >
PepsiCo's 22 top global brands are Gatorade, Pepsi, Tropicana, Lay's, Mountain Dew, Doritos, Diet Pepsi, Lipton, 7Up, Quaker, Cheetos, Mirinda, Aquafina, Ruffles, Tostitos, Pepsi Max, Sierra Mist, Fritos, Diet Mountain Dew, Starbucks ready-to-drink beverages, Brisk, and Walkers. Each brand encompasses numerous products under its umbrella.Full Answer >