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Why did Crystal Pepsi fail?

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Quick Answer

The biggest factor in the failure of Crystal Pepsi was its unusual coloring. At the time of its launch consumers were turned off by unusually-colored sodas.

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Full Answer

Crystal Pepsi was introduced in 1992 and pulled out of most markets in 1993. David Novack is credited with creating the Crystal Pepsi flavor.

The poor taste of Crystal Pepsi is another reason the brand did not bode well in the soda market.

Crystal Pepsi was a caffeine-free product and was clear in color. The flavor was briefly reintroduced as a limited-edition release in 2014.

Crystal Pepsi was first introduced in the U.S., but was also sold in Canada and Europe.

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