The term "Cola Wars" describes the intense rivalry between Coca-Cola and Pepsi-Cola for top ratings among consumers. It's a hotly contested battle that has spread around the world and has been fought in all areas of the media with millions of dollars spent on both sides.
Coca-Cola was introduced in 1886, followed seven years later by Pepsi. In the beginning, a Pepsi cost the same as a Coke but came in containers with twice the amount. Nevertheless, for more than 50 years, Pepsi proved to be little competition for its rival. In 1975, Pepsi came up with the Pepsi Challenge, and Coke introduced a disastrous new beverage called "New Coke" that was rather quickly pulled from stores. In 1979, Pepsi surpassed Coke in sales for the first time. Its victory, however, was short-lived. Fortune declared a winner in the Cola Wars in 1996: Coca-Cola.