What is the Coke Rewards program?


Quick Answer

The Coke Rewards program, called My Coke Rewards and abbreviated MCR, is a customer loyalty marketing program that The Coca-Cola Company sponsors. Customers can enter codes that appear on specially marked packages of Coca-Cola products to earn virtual points and redeem prizes and sweepstakes entries.

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Full Answer

The company launched the My Coke Rewards program in February 2006 and has extended it for nine years, with the current extension lasting until Dec. 31, 2015. Customers can enter codes online at MyCokeRewards.com to start collecting points.

Coca-Cola has partnered with companies such as Dunkin' Donuts, Southwest Airlines, and AMC Theatres to encourage program participation. Customers can redeem points for a variety of prizes, such as personalized Coke bottles, digital music download codes, a $10 Nike e-gift card code, and photo prints from Shutterfly. Sweepstakes include groceries for a year, meet-and-greets with celebrities such as Taylor Swift, and a $500 Visa gift card.

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