For a guy who doesn’t even spell out “Captain,” it should be no surprise that cereal mascot Cap’n Crunch doesn’t often go by his full name: Cap’n Horatio Magellan Crunch. Cap’n Crunch’s eponymous cereal first cruised onto grocery store shelves in 1963.
When the Quaker Oats Company introduced Cap’n Crunch cereal, it was available in one flavor. Several other flavors have joined the Cap’n Crunch fleet since the 1960s, including the popular Crunch Berries and Peanut Butter Crunch.
In 2013, concern arose among cereal aficionados when it was suggested that Cap’n Crunch wasn’t actually a captain. The three stripes, or bars, on his uniform indicate that he has only achieved the rank of commander, which is one step below captain in naval rankings. Cap’n Crunch assured fans that as captain of the S.S. Guppy, his rank remains the same as always.