As of 2015, Wal-Mart is the only store that sells Great Value products. Great value is a company brand, and Wal-Mart offers more than 5,000 items under this private label, including food and non-food items.
In 2013, Wal-Mart created Great Value Naturals, a spin-off brand centered around eco-friendly cleaning supplies, such as laundry soap and surface cleaners. Wal-Mart touts these products as being the first green cleaners to rival the effectiveness of chemical cleaners sold by national brands.
Wal-Mart monitors and guarantees the quality of products in its Great Value and Great Value Naturals line. These products are typically less expensive than those manufactured by the leading brands.