Atkins All Purpose Baking Mix is a discontinued product that can be purchased online at nutrition websites such as iHerb.com and general online retailers such as Amazon.com. As of July 2015, this product is out of stock or unavailable at most websites that formerly carried it.
The Atkins Diet and Atkins brand items originated with Dr. Robert Atkins who promoted the use of a low-carbohydrate, high-protein and high-fat nutrition regimen as the most effective method of losing weight. Although the book "Dr. Atkins' Diet Revolution" was first released in 1972, the Atkins plan experienced a resurgence of popularity a few decades later. Reviews of the Atkins diet from dieters and professional nutritionists are nearly equal balanced between praise and criticism. The discontinuation of several of the less popular Atkins brand foods, drinks and mixes has inspired a plethora of copy-cat recipes.