Which Brand Overtook Coca-Cola As the World's Most Famous Brand in 1996?

The brand that overtook Coca-Cola as the world?s most-famous brand in 1996 is McDonald?s. McDonald?s is a global fast-food retailer with more than 35,000 locations spread throughout more than 100 countries.

Ray Kroc founded the McDonald?s corporation in 1955, and by 1958, McDonald?s had sold 100 million hamburgers. McDonald?s is known for its consistency and standards in all of its franchises. In 1961, Kroc created Hamburger University in Elk Grove Village, Ill. Franchisees and operators train at this facility, and cooking, freezing, storing and serving methods are developed at this location. In 1967, the first international restaurants opened in Puerto Rico and Canada.