Despite being known as a drink served neat, on the rocks or with water, bourbon is also a popular ingredient in cocktails featuring apple cider, orange juice, grapefruit juice, lime juice and many other fruit juices. Bartenders often garnish drinks made with the Southern distilled spirit with fresh fruit pieces.
While the traditional whiskey sour cocktail, often made with bourbon, has long relied on fresh lemon juice for its signature taste, Wild Turkey's version calls for even more fresh fruit juice. The bourbon maker suggests combining fresh-squeezed grapefruit juice and lime juice with a fresh cherry, honey, a dollop of egg white and Wild Turkey for a particularly fruity whiskey sour.
Other bourbon cocktails containing fruit juice include the Peach Cilantro Julep, which features fresh peach juice and muddled cilantro garnished with a peach slice; Bourbon Pear Punch, which contains muddled pear slices; the New Fashioned, which contains blackberries and fresh lemon juice; and the Bourbon Pineapple Sangria made with pomegranate juice and pineapple juice mixed with sparkling wine and bourbon.
In 2015, cocktail reviewers credit the proliferation of farmers markets throughout the country, along with a trend toward eating fresh produce, with an increase in fruit juice and bourbon cocktails.