Boone's Farm wine is available at a number of liquor stores such as Total Wine & More in Sacramento, California; Applejack Wine & Spirits in Wheat Ridge, Colorado; and Wine O Land in Howell, New Jersey. Wine-Searcher.com offers a list of liquor stores where Boone's Farm wine is sold.
As of 2015, Boone's Farm wine is available at larger liquor stores such as Yankee Spirits in Sturbridge, Massachusetts, and Amity Wine & Spirits in New Haven, Connecticut. The franchise Total Wine & More sells Boone's Farm wine in several of its locations. Many stores also list the wine as available for shipping.
Boone's Farm wine, which comes from the Ernest and Julio Gallo company, is promoted as a fruit-flavored beverage and features specialty flavors such as fuzzy navel and watermelon. Boone's Farm is a budget wine that is largely targeted to a younger clientele.
Boone's Farm wine has something of a cult following and has its own fan club. The website of the fan club includes testimonials to the best flavors of the beverage, recipes and fun items such as raps and songs related to Boone's Farm. The site also includes a few links to websites that sell Boone's Farm wine.