Blue Apron customers receive the ingredients to prepare at least three meals per week, delivered by Federal Express. The package contains everything necessary to prepare the dish, along with simple cooking instructions. Each box also contains cold packs and insulation to keep perishable foods from spoiling in transit.
Blue Apron offers a variety of dishes every week. Customers can request only vegetarian dishes, or they can opt out of specific ingredients, such as beef, pork, shellfish or seafood. The basic plan creates meals for two, but subscribers can opt for more expensive family plans that serve four or six diners. Subscribers can also select what day their packages arrive.
Each package contains only the ingredients necessary to produce the enclosed recipes. Blue Apron packs contain pre-measured ingredients, so there are no leftovers. The only ingredients not supplied are cooking oil, salt and pepper.
Blue Apron also assumes that subscribers have access to basic cooking utensils. The website offers a basic list of tools needed to produce the dishes. Any complicated cooking techniques are spelled out clearly in the instructions, allowing even novice chefs to produce high-quality dishes using the ingredients provided.