Popular character, traditional and personalized cakes are styles of birthday cakes available at Sam's Club. The licensed character cakes include Dora the Explorer, Spider Man and Hello Kitty, as of 2016. A variety of icings, sizes and shapes are offered. Layers are filled with an assortment of mixtures.
Traditional and everyday celebration cakes feature balloon, floral, sports and geometric designs. The designs are offered as tiered, simple sheet or sculpted cakes in several sizes. Personalized cakes are made by specific customer requests and are often used for businesses.
Personal photo sheet cakes are also available and sometimes require a signed release form. There are more than 10 different cake flavors available.