Bi-Lo publishes a weekly circular on its website, Bi-Lo.com, accessible by clicking on the Weekly ad link from the tabs on the home page. Website visitors enter their ZIP codes and then select a store from a list of nearby locations to view the ad for a specific store.
After selecting a store from the list presented, visitors choose a circular from several options that appear in a pop-up box. When visitors click on the circular’s name, the circular pulls up, and visitors navigate it using mouse controls. Visitors click on items on the circular to view larger pictures of them, and visitors have the option to build shopping lists by adding items from the circular.