General Mills, the company that owns the Betty Crocker brand, prints a basic use recipe on each of its cake mix labels. However, the company generally reserves more complex recipes for the brand's recipe website or one of its printed cookbooks.
The recipe given on each cake mix box usually calls for the addition of one or more standard baking ingredients such as eggs, butter or milk, while more complex recipes use more unusual items. Betty Crocker prints the address of its website on all Betty Crocker products to allow consumers access to more recipes. This site also links to several other General Mills brands.