What Are Apple's Core Strengths As a Business?


Quick Answer

As a successful international corporation, Apple has many strengths, but its core strengths include a stable of exceptional talent and a work culture that is focused on excellence. Other business strengths include a high brand awareness in the marketplace, a recognized position as a market leader and high profit margins resulting from premium price points.

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Full Answer

A list of Apple's strengths would undoubtedly be long and would change, based on the person doing the analysis. As one of the most successful international companies in the world with one of the most recognized and respected brands, Apple has internal and external strengths that have distinguished it from other companies operating in the same markets, such as Microsoft and Samsung.

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