M&Ms by Mars is America's most popular candy brand in 2015, with approximately $673 million in annual sales, says Bloomberg Business. Reese's Peanut Butter Cups by Hershey's is the nation's second most popular candy brand, with approximately $516 million in annual sales.
Hershey's Kisses, first introduced in 1907, remains a popular candy brand, with approximately $100 million in annual sales. Hershey's milk chocolate bars, Snickers candy bars, Kit Kat and Twix also top lists of popular candy brands. Popular candy brands that don't contain chocolate include Twizzlers, Skittles and Tic Tacs. Orbit, Stride, 5, Trident and Dentyne are popular chewing gum brands included on Bloomberg's list of popular candies.