Aldi stores carry a limited selection of brand-name groceries. However, according to the company's website, more than 90 percent of the groceries and products carried in Aldi stores are exclusive Aldi brands.
Aldi provides mostly exclusive brands to avoid the marketing, advertising and other costs associated with brand names. Since these costs are eventually passed on to the consumer, this is one way that Aldi keeps prices low. The stores carry some brand name products based on customer feedback. Aldi also carries a brand name product if the company doesn't have access to a suitable exclusive alternative to a specific name brand product.