Thanks to Walmart's ad-matching campaign and Savings Catcher program, its prices are typically the same or lower than those of other local grocery stores. While some items can be more expensive in Walmart, many people find that they are generally less expensive thanks to these price-matching programs.
In an effort to keep its prices lower than competitors, Walmart matches the prices of its products to those advertised prices of competitors when they are less expensive than Walmart's products. This typically only applies to branded items, meats and produce, and not to Walmart's own brand of products. Customers can also use Walmart's Savings Catcher app to compare the prices on their receipts to those of other stores. If other stores offer the same products on the receipt at a lower price, customers are given a credit for the difference.