Johnson's Baby Lotion is described by the manufacturer as a moisturizing lotion formulated to be gentle enough for sensitive skin while keeping it soft for up to 24 hours. Paraben-free, its main ingredients are water, isopropyl palmitate, glycerin, stearic acid, glyceryl stearate and mineral oil.
The lotion is simply applied with a massaging motion over the whole of a baby's body. This helps to keep their delicate skin moisturized, which is particularly important due to its susceptibility to losing moisture more rapidly than that of adults.
Prior to the reformulation of its baby products to remove potentially harmful chemicals, including parabens, the manufacturer, Johnson & Johnson, was under great public scrutiny to revise its products. Some chemicals used in its product range had been linked to cancer. The chemicals of concern included 1,4 dioxane and formaldehyde. Parabens, which were removed from Johnson's Baby Lotion, are very common as a preservative in cosmetics, despite having been linked by the FDA to an increased risk of breast cancer.
Nevertheless, the Johnson & Johnson brand has a long history of trustworthiness and reliability among consumers and has become a household name. It was a pioneer in a number of baby and family planning products, including maternity kits, baby powder and prescription contraceptive gel.