One approach is to name the school after a famous person whose life story aligns with the values that the school promotes. Another approach is to choose a name that reflects the school's academic mission or theme, while a third option is to reference the local geographical area.
In the District of Columbia, many schools are named after famous people, including Benjamin Banneker, Malcolm X and Duke Ellington. In New York, school names are important indicators of the school's mission and theme. New York high schools are not zoned; therefore, the name contributes to the high school's "brand" and serves as a marketing tool.