In the 1970s, fashion was seen as a means of individual expression. Teenage girls wore fun, colorful and bold clothes to express their unique styles. The biggest fashion trends for teens in the 1970s included peasant shirts, bell bottoms and button-down shirts with ruffled collars.
The two dominant styles for teens in the 1970s were the schoolgirl style and the hippie style. The schoolgirl look was popular in the early 70s and included pleated mini skirts, knee-high stockings and sweaters. The look was completed with a colorful hair band, penny loafer shoes and simple makeup. The clothes featured bold patterns such as checkers, plaid and stripes. The hippie look became more popular in the mid-70s. The most common hippie items were long maxi skirts, peasant shirts and bell bottoms.
The 1970s also saw the emergence of bibs, smocks and overalls as fashion statements. The overalls of the 1970s were different from the denim farmer overalls of the past. They were typically polyester with flared bottoms and bright colors, such as red and purple. They were intended as formal wear and were often paired with platforms and ruffled shirts. Clothing featured numerous embellishments, such as embroidery, fringe and ruffled edges. Corduroy, cotton and polyester were popular fabrics. Straight, long hair was fashionable throughout the decade, and it was often worn down with no styling products.