The Campaign for a Commercial-Free Childhood complained in 2011 to the U.S. Federal Trade Commission that the "Your Baby Can Read" program used deceptive marketing to get parents to buy its DVDs, flashcards and other materials, reports Today Money. The program posed significant health and safety risks to infants, claimed Susan Linn, executive director of CCFC.Continue Reading
Linn claimed that "Your Baby Can Read" encouraged infants to sit in front of televisions and computer monitors for long periods of time. If parents followed the program instructions, Linn complains, that babies would spend more than a week of 24-hour days in front of a screen over a nine-month period. In addition Linn, alleged there was no evidence of the program's effectiveness.
The FTC filed charges in August 2012 against Your Baby Can LLC program, stating that the defendants failed to provide competent and reliable scientific evidence that babies learn to read using the program or that children at age 3 or 4 learn to read books such as "Charlotte's Web" or "Harry Potter." Two of the three defendants in the case, Your Baby Can LLC and company president Hugh Penton Jr., agreed to settle the case, according to the FTC. The company went out of businesses in July 2012, according to the Huffingpost Post and the Associated PressLearn more about Babies & Toddlers