Written communication courses differ from English writing courses in the purpose of writing. While different English writing courses can serve various purposes, most written communication courses are dedicated to creating effective business and professional messages.
Written communications cover many business and professional activities, including confirming agreements, increasing sales, building good relationships with a target audiences and informing potential buyers. They can take various forms, including emails, newsletters, web copy, advertisements, supply contracts and employment agreements.
Overall, companies run more smoothly with clearly written emails. They sell more with persuasive web copy that converts leads into clients, and they build a better image with effective press releases and year-end reports. Ultimately, companies want the ability to create clear messages that have a desirable impact.
This leads to the common purpose of all written communication training courses: building the skills for clear writing. Those skills reflect on the selection of words, the construction of sentences and the techniques to write for effect. When one writes for effect, he should choose short and familiar words, which tend to communicate better.
When it comes to English writing courses, that choice might be altered because clear writing might not be the top priority. With English writing courses, ideal writing skill set varies between different types of courses, such as creative writing or academic writing, for example.