Writing well is important because it ensures that ideas are conveyed in a way that is not confusing, helps people effectively write documents like resumes and cover letters to get jobs, lessens the chance that the audience will ignore the message and shows solid communication skills that look good to employers. Solid writing skills not only benefit college students, but they also transfer to the workplace and daily life.
Being able to write well in college can lead to better grades in class, and in the case of a student planning to attend graduate school, solid writing skills will help with the personal essay required for admissions. Most professions also require writing skills for reports, whether it's manuals for information technology professionals or reports for doctors or accountants. Furthermore, business professionals who can write well are able to more effectively market their products and services and promote themselves.
Some ways to improve one's writing skills include reading and writing often to not only examine good writing, but also to try out effective writing techniques. It's also helpful to plan what will be written before beginning to write, and experimenting with new writing styles can be helpful for developing an individual writing style. Furthermore, it's very important to get feedback on one's writing and revise the piece with suggestions.