Q:

How do you write a press release?

A:

Quick Answer

To write a press release, pick a single newsworthy topic, compose a concise headline, and write the body copy so it answers the basic questions about who, what, where, when and why you are announcing. The release should contain helpful links, multimedia and keywords from the industry it targets.

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Full Answer

The standard format for a press release is typed, double-spaced copy on white letterhead. A contact person's name, title, company, address and phone number should be in the upper right corner of the paper. Add the company logo and, if appropriate, a subhead under the headline. The body copy should describe the topic in as much detail as possible. The company contact information should appear again in the last paragraph.

Chances are the press release gets posted on a website, so the release should be optimized for search engines; it should contain a lot of keywords for the industry the release targets. If you don't have a graphic to add, try to embed or attach some type of multimedia file with the press release. Press releases with visual content get exponentially more attention than those without visual content.

Examples of reasons to write a press release include a grand opening, an announcement of a new product, a record-setting sales year, a new office location or a special event. Send the release to appropriate news outlets.

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