Some well-known propaganda techniques include name-calling, glittering-generalities, testimonial and plain-folks. Propaganda techniques are methods used to strengthen the spread of an idea supporting a cause, whether religious, political, civil or commercial. Propaganda seeks to manipulate its recipients' feelings and reasoning.Continue Reading
Name-calling attaches a negative label or description to a subject in order to help a propagandist avoid supporting his or her opinion with actual facts. Rather than addressing real issues, name-calling serves to degrade a subject through the use of negative language. Political attack ads commonly make use of name-calling to criticize opposing candidates. Glittering-generalities is essentially a reversal of name calling, which uses positive words to reinforce a subject's character. Glittering-generalities are words like "good," "fair" or "honest," which have little objective meaning but can neither be proven nor disproven.
Testimonial is another popular propaganda technique which makes use of a famous or popular personality to support a person or thing. Celebrity endorsements are a common example of testimonials. This technique depends on the public's respect for a celebrity spokesperson, often completely independent of that spokesperson's knowledge of the person or product being supported. The plain-folks technique takes a similar approach, but uses ordinary people instead of celebrities. By showing average citizens supporting something or someone, the propagandist draws a connection between the subject and the common people, rendering the subject more relatable.Learn more about Public Speaking
A testimonial is a form of recommendation (normally written) that may be used to highlight a person's abilities, skills or achievements, and it normally is produced by a customer or colleague in relation to someone else or something else, such as a product. A personal testimonial is similar to a standard testimonial, but it is produced by the subject instead of someone else.Full Answer >
The primary purpose of all propaganda is to convince the public or a segment of the public to accept the message of the propaganda distributor without question. This message might support a war, claim that one race is superior or insist that a political opponent is evil or unqualified.Full Answer >
"Bandwagon propaganda" is a type of advertising that attempts to draw people to a specific cause by giving the impression that many others have already joined and are happier or better off for doing so. It uses societal pressures to play on several basic elements of human nature.Full Answer >
Card-stacking propaganda is when only one side of an issue is showcased, and the other side is not mentioned or played down. It is frequently used in advertising, such as when commercials for a product only show positive testimonials, giving the impression that every consumer likes the product.Full Answer >