Persuasive writing is effective when writers use repetition to reiterate a primary point or argument; provide supporting arguments or expanded explanations to justify their position; and include expert opinions, statistical data or research to support the primary argument. Effective persuasive writing also acknowledges the opposing viewpoints and then offers a rebuttal to refute these views.
Write an effective persuasive piece of writing by crafting an introduction that captures interest of a targeted audience. The introduction should detail the importance of the issue and introduce logical, emotional or ethical appeals. Close the introduction with a thesis statement that passionately shows the writer's position, to help focus the rest of the letter, essay or piece.
The body paragraphs of a persuasive piece of writing should provide supporting arguments that directly tie to the thesis statement, which is also the writer's position on the issue. Illustrate the supporting arguments by adding research from credible sources; interview information from experts on the issue or facts; and add data that support the writer's position. The body of the piece should also identify the opposition's rationale, to show that the writer understands that other viewpoints exist. However, a rebuttal that breaks down the opposing views or proves them to be inaccurate or illogical is necessary. The persuasive piece should close with a summary of the primary arguments, to leave a lasting impression in the minds of the readers.