When writing sponsorship request letters, provide information on the reason for your request and the benefits the potential sponsor gets from the sponsorship. A sponsorship letter's primary goal is convincing the donor to contribute to a particular cause. Sponsorship letters can be a detailed proposal or a single letter, depending on the extent and amount of the sponsorship requested.
A brief overview is fine for a sponsorship letter that requests sponsorship for a fundraiser or a small donation. Information on what the money is going to and the organization involved is helpful. Listing how much of each donation goes to the organization or charity increases the chances of obtaining sponsors.
When requesting large amounts of money to fund a project or start a business, more detailed information should be included in the letter. A basic overview should start the letter, but include important information such as the expected income or return on investment. A business proposal should be attached to the sponsorship letter.
The writer can personalize sponsorship letters by addressing them to the business or a specific person, and the letter should be written in a formal tone. Checking the letter for grammatical errors and spelling helps keep the letter's appearance professional.