Participants turn in box tops to the school Box Tops for Education coordinator, who fills out a submission form with a unique barcode online, prints it out and sends it with a submission of box tops. Volunteers become coordinators by creating an online account or phoning a customer service number.
Every school submission package of box tops must have a printout of a unique form along with collection sheets of box tops bundled in groups of 50 and bonus box top certificates bundled separately. Submissions must be box top coupons clipped from original packaging material with the expiration dates and alphanumeric codes clearly visible. Although schools can submit box tops as often as they want, payments for collected box tops are made twice a year, on or around April 15 and December 15, as of 2015. The Box Tops for Education website has a tracking program, so logged-in participants can see how many box tops they have earned, how much their school has earned and how their school's progress compares with other schools around the United States.
The Box Tops for Education program is run by General Mills, Inc., a manufacturer and distributor of consumer food products with many affiliated brands. Products with qualifying box top coupons include cereals, frozen foods, juices and snacks, dairy and refrigerated foods, and many others. A complete listing of participating products is available on the Box Tops for Education website.