The seven literary standards are: artistry, suggestiveness, intellectual value, spiritual value, permanence, universality and style. These are a set of characteristics to determine whether or not a work is literary. The criteria was developed by writer William J. Long in his textbook "English Literature: Its History and Its Significance for the Life of the English-speaking World."
Artistry is a quality that describes a novel's ability to reveal and convey hidden truth and beauty. The second literary quality is suggestiveness, which is the novel's ability to appeal to the reader's emotions and imagination and to open them up to new possibilities. Intellectual value is determined by the novel's relevance to society and its ability to stimulate thought. Permanence is determined by how well a novel endures through the ages. There are many novels that were popular in their time but gradually faded into obscurity and irrelevance. Universality is defined as a work of art that can appeal to a great number of people, regardless of gender, race, nationality or income. Works that appeal to a person's heart or describe the condition of human nature are considered universal texts. The last criterion is style, which is the author's unique way of expressing his or her thoughts. All of these elements combined determine whether or not a novel is a lasting and important work of art.