What's an MSRP?


Quick Answer

MSRP means "manufacturer's suggested retail price." It is the price that a producer recommends a retailer sells a particular item to consumers. Retailers often establish different price points than the MSRP, especially when offering discounts to clear out extra inventory.

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Full Answer

Though used in other sectors, MSRP is especially common in the car industry. Dealerships often include the MSRP when promoting a sale price to buyers on the lot. If an MSRP is $19,995, for instance, a dealer price of $17,995 may look more favorable to a customer. In non-auto sectors, the MSRP is often known by other terms, such as "list price."

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