A Premier Jewelry party is a jewelry sales event hosted by a sales representative for Premier Designs. At these parties, referred to as "home shows" by Premier Designs, a host displays jewelry samples and offers guests the opportunity to place orders for products.
Premier Designs is a direct sales company, founded in Dallas in 1985. Its stated goal is to provide the opportunity for financial success to women, especially mothers. Premier Designs has independent distributors in all 50 states and Puerto Rico.
Independent distributors of Premier Designs products are referred to by the company as "jewelers." These individuals may choose to work either part time or full time with Premier Designs and are not subject to direct supervision. Jewelers purchase sample jewelry pieces that they display to potential customers during home shows. They then provide guests with the opportunity to place orders for desired products.
Jewelers are compensated with a specified commission percentage for all products sold during their parties. They can also receive jewelry items as compensation or credit that can be used to purchase Premier Designs products. Jewelers do not maintain inventory. All orders are submitted to Premier Designs, and products are shipped directly to the end customer.