Picking a name for a newsletter involves identifying a niche, defining the purpose of the newsletter, planning the content and creating the name. Creating a compelling name is essential to convincing readers that the newsletter contains information worth reading.
Identifying a target audience and a particular business niche is the first step. The newsletter should reach an audience that knows what the business sells and who buys it. The newsletter must have a well-defined purpose, whether it be for business-to-business clients or for customers. Planning interesting content for the first few issues and getting feedback from key customers can lead to the emergence of a theme.
That theme, combined with the niche, purpose and audience interests, can lead to a name. The name need not include the company's name or a newspaper-like designation such as "Times" or "Gazette," but should reflect the kind of information found there.