Persuasive writing is a form of essay, speech or paper-writing that involves making an argument and supporting it with evidence. The writer must compose specific rationale for their argument, using facts that justify the opinion. This kind ofÂ writing must first establish the facts, then state conclusions and, of course, persuade the audience throughout.
Persuasive writing does require research, since it is largely fact-based. It can be taught to students using examples from various books, research instruction, and even through a speech writing lesson.
In order to formulate a compelling argument, persuasive writing needs to take the audience into consideration. This means that the writer needs to be aware of the readers' potential belief systems and own personal arguments for or against their own belief system.