To market a book, identify your target audience, and build a platform. Write a pitch for your book, and be prepared to answer questions. Build a buzz around your book. You should also guest post on blogs within your niche, and build an email list.
- Identify your market
Consider who wants to read your type of book. Direct all your marketing efforts to this group.
- Build a platform
Build a platform from which to market your book. This includes creating a website or blog, author pages and social media accounts. Gain a readership by offering content that is useful to your target market.
- Create a buzz surrounding your book
Update followers on your book's progress. Offer excerpts from chapters, or let readers know the types of information found in your book. Hold a contest to give away free copies of your book. This allows readers to anticipate your book's launch and helps them feel like part of the process.
- Build an email list
Offer free products or information for subscribers to your email list. This list provides you with a group of people who are already interested in your topic.
- Guest post
Pitch article ideas to blogs in your niche. Write articles with valuable information related to your book. Include an author bio, links to your website and a photo. Target sites with good traffic to increase your exposure.
- Engage your readership
Respond to comments on your posts, and thank those who leave favorable reviews for your book. Building relationships with readers increases your word-of-mouth sales because they recommend you to others.